RocketFuel Cold Brew

WELCOME, COFFEE LOVERS


We are a New Jersey born and brewed cold brew coffee company, and we know how important it is to have a strong and good tasting cup of coffee every day.

RocketFuel is smooth enough to drink on its own. But feel free to add milk, sugar, or anything else that tickles your fancy. Heat it up or add some ice. Basically, its delicious no matter how you drink it. 

 


Find Us


 

Watchung Deli

117 Watchung Ave , Montclair, NJ 07043

Buy growlers here!

 

 

Nutley Farmer's Market

Franklin Ave & William Street, Nutley, NJ 07110

Sundays, 9am - 2pm

Visit Website

 

 

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WHY COLD BREW IS BETTER


YOUR HEALTH

Cold brew coffee is produced by steeping grounds in cold water over an extended period of time and is roughly two-thirds less acidic than a regular hot brew. Considering more than 50% of Americans over the age of 18 drink coffee every day, this should be welcome news for the roughly 54 million Americans who have reported suffering from heartburn. 

Longevity expert Dan Buettner said that regular coffee consumption was essential to anyone wanting to live longer. "It's one of the biggest sources of antioxidants in the American diet," he told the New York Times

According to the journal Hepatology, coffee drinkers enjoy superior liver function to non-coffee drinkers. In Singapore, another study found a lower incidence of Type 2 diabetes for coffee drinkers. The drink has even been linked to rich dividends in old age with evidence suggesting that regular consumption can reduce the risk of Alzheimer's disease. (Ref 2)

With less oils produced from brewing in colder temperatures, drinking cold brew coffee is also easier on the stomach and is less upsetting to those with heightened sensitivity.


YOUR ENVIRONMENT

What's the best part about cold-brew? It's easy to make! All it takes is coarsely ground coffee beans, cold water and time.

Check out our educational area where you can pick up some tips on how to make your own cold brew concentrate!

There isn't any electricity required to make cold brew concentrate. And unlike some of the eco-unfriendly plastic one-time cups of coffee (most of which ends up piling up in our landfills), making cold brew is environmentally friendly. 

Store in air-tight glass jars or growlers to maximize freshness.  Then clean and reuse these jars to enjoy over and over!


YOUR TASTE BUDS

It's simple - less acid and oils produced will make your taste buds thank you over and over again! Our RocketFuel Challenge is to try our coffee without any creamer or sugar, because it's that smooth!


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WHAT IS COLD BREW COFFEE?


HISTORY OF COLD BREW COFFEE

Although the cold brew coffee craze has been a recent discovery for most, the methodology has been around for some time.

Depending on which history books you read, coffee consumption dates back to before 1,000 A.D. It was believed that originally it would have been eaten like a berry, not brewed in water to extract the bean’s additional qualities.

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Before 1,700 A.D. coffee grounds were typically left in the actual drink – yuck.

In 1908, a German housewife named Melitta Bentz created the paper filter for brewing drip coffee – which is still the way most people consume coffee around the globe to this day! (Ref 4)

In 1964, Todd Simpson developed the Toddy cold brew system. He was a chemical engineering graduate at Cornell and found that when coffee is brewed at higher temperatures, compounds are released that lead to unpleasant flavors in your coffee.

There are certain fatty acids and oils that are only soluble at higher temperatures (roughly 200 degrees F).  By soaking the coffee in cold water, the beans are never exposed to those higher temperatures. (Ref 1)


   So...

             ...what does all this really mean, man?!

So when you boil it down (see what I did there) brewing coffee at colder temperatures extracts the flavors of the coffee beans while leaving the unwanted oils and acids behind. 

Unfortunately, most of you are familiar with these oils as they’re commonly known as the “bite” one must suffer through when drinking a cup of coffee – uh, the agony! This is why most people put sugar and cream/milk in their coffee, to lessen that acidic taste.

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CHEMISTRY BEHIND THE PROCESS

If cold brew coffee is using the same materials such as water and coffee when brewing it hot, how can it really taste that different?

 As much as which type of roasted beans you use and how it is ground impacts the final taste of your coffee, the way that it’s brewed can have actually have the biggest impact.

When coffee beans and water mix, there are a lot of chemical reactions taking place in order for your wonderful cup of coffee to get made. These reactions help to pull solubles from the grounds – which in turn gives the coffee it’s familiar taste and smell.

These solubles dissolve best between 195 to 205 degrees F – so coffee brewed with hot water pulls these chemicals out of the grounds quickly. They also evaporate easier, giving you that sweet smelling aroma from a fresh pot of hot coffee.

Having increased solubility isn’t always good. The boiling water forces the chemical compounds of the coffee to oxidize and degrade. This is why hot coffee is known to have a sour and bitter taste. 

 
 

SO IF YOU’RE NOT A FAN OF THE SOUR, GRAB SOME COLD BREW TO DEVOUR!

Oxidation still happens with cold brew, but at a much slower pace. This is why cold brew coffee almost never has that acidic taste commonly associated with coffee.

Cold brew coffee can also stay fresher for much longer than hot coffee – lasting anywhere from 2-4 weeks if refrigerated and stored properly. (Ref 3)


 
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HOW TO MAKE YOUR OWN COLD BREW CONCENTRATE


Making cold brew coffee indeed has many variables. The type(s) of beans used, the water used, what ratio of beans to water you soak the beans in, the time the beans soak, the temperature it's soaked in, to what dilution ratio you mix the concentrate with - phew! - there are a lot of options to making your coffee taste differently.

While we can't give you our exact recipe, what we can suggest is to experiment with different types of beans to find flavor profiles that suit your pallet. Try different soak times and temperatures to see if you think it tastes better or worse. 

Please enjoy the video below that's here to serve as a quick start-up guide for making your own cold brew coffee today!

 
 
 


FREQUENTLY ASKED QUESTIONS


I LIKE DRINKING MY COFFEE HOT - WOULD I LIKE COLD BREW?

Just because the coffee is brewed in cold water, doesn't mean you're forced to drink it cold! I personally like to drink it without any milk or sugar over a little bit of ice. If you prefer it warm, you can easily heat up your coffee.

 

ISN'T COLD BREW THE SAME AS ICED COFFEE?

They are both coffee and are both cold, but it's a common misconception that iced coffee and cold brew coffee are the same. There are a few differences between them, but mainly it is the way they are made. (Check out our What is Cold Brew page for more details.) Basically - iced coffee is just regular coffee that is brewed in the heat and then cooled down, often resulting in a "watered-down" taste. Cold brew coffee is made by soaking the beans in cold water for a longer period of time. This lessens the acidity and oils, therefore making the taste smoother. Pretty cool!

 

HOW CAN I BUY SOME?

Great question! We do not have any retail locations and are not currently selling online, but please see our Where to Find Us page to find a local retailer or farmer's market near you that sells our delicious cold brew!

 

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Interested in hearing more about us? Fill out the form below and we'll be sure to get back to you before you say RocketFuel Cold..

 

..Well, maybe not that fast, but still pretty quick.


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