WHY COLD BREW IS BETTER
Cold brew coffee is produced by steeping grounds in cold water over an extended period of time and is roughly two-thirds less acidic than a regular hot brew. Considering more than 50% of Americans over the age of 18 drink coffee every day, this should be welcome news for the roughly 54 million Americans who have reported suffering from heartburn.
Longevity expert Dan Buettner said that regular coffee consumption was essential to anyone wanting to live longer. "It's one of the biggest sources of antioxidants in the American diet," he told the New York Times.
According to the journal Hepatology, coffee drinkers enjoy superior liver function to non-coffee drinkers. In Singapore, another study found a lower incidence of Type 2 diabetes for coffee drinkers. The drink has even been linked to rich dividends in old age with evidence suggesting that regular consumption can reduce the risk of Alzheimer's disease. (Ref 2)
With less oils produced from brewing in colder temperatures, drinking cold brew coffee is also easier on the stomach and is less upsetting to those with heightened sensitivity.
What's the best part about cold-brew? It's easy to make! All it takes is coarsely ground coffee beans, cold water and time.
Check out our educational area where you can pick up some tips on how to make your own cold brew concentrate!
There isn't any electricity required to make cold brew concentrate. And unlike some of the eco-unfriendly plastic one-time cups of coffee (most of which ends up piling up in our landfills), making cold brew is environmentally friendly.
Store in air-tight glass jars or growlers to maximize freshness. Then clean and reuse these jars to enjoy over and over!
YOUR TASTE BUDS
It's simple - less acid and oils produced will make your taste buds thank you over and over again! Our RocketFuel Challenge is to try our coffee without any creamer or sugar, because it's that smooth!